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Research papers

From black & white to colour

The release of ANC leader Nelson Mandela and unbanning of the ANC in 1990 the eradication of all apartheid legislation from the statute books in 1993 and the first democratic multiracial general election in April this year have introduced dramatic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Christiane von Ulmenstein
September 1, 1994
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Citation

von Ulmenstein, C. (1994a, September 01). From black & white to colour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-black-white-to-colour


Research papers

In the eye of the storm

Concern regarding the effects of violence on television, especially on children, is one of the most important areas researched by academics. In contrast, relatively little attention has been given to this problem by commercial researchers. In...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Dan P. van Vuuren
June 15, 1992
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Citation

van Vuuren, D. P. (1992a, June 15). In the eye of the storm. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-the-eye-of-the-storm


Research papers

An integrated approach to customer care research in a multi-cultural environment

Providing superior customer service requires an accurate understanding of customer needs and perceptions. This paper looks at some of the problems of customer service measurement in the multi-cultural South African environment. Taking cognisance of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Timothy D. Cooke, Martin Slack
June 15, 1992
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Citation

Cooke and Slack (1992a, June 15). An integrated approach to customer care research in a multi-cultural environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-integrated-approach-to-customer-care-research-in-a-multi-cultural-environment


Research papers

The development of a non-telephone peoplemeter for third world environments

While most countries entering the peoplemeter era are First World countries with near universal telephone ownership, this is not always the case. Even where telephone ownership is high, a portion of the TV universe may be overlooked because of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bryan W. Butler
June 15, 1992
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Citation

Butler, B. W. (1992a, June 15). The development of a non-telephone peoplemeter for third world environments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-a-non-telephone-peoplemeter-for-third-world-environments


Research papers

A comparison of three methods of estimating South African television audiences

Three methods currently in use in South Africa to estimate television audiences are explained. In order to obtain comparable data , the periods of fieldwork for the three methods had to be matched as closely as possible. The samples used for the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Gert Yssel
June 15, 1992
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Citation

Yssel, G. (1992a, June 15). A comparison of three methods of estimating South African television audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-three-methods-of-estimating-south-african-television-audiences


Research papers

Third world meets first world

Huge changes are occurring in South Africa. Change in Africa has occurred, as it has in Eastern Europe, as a result of social, economic and political pressure. Some of these social and economic pressures are discussed in this paper. Thousands of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Timothy D. Cooke
September 1, 1990
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Citation

Cooke, T. D. (1990a, September 01). Third world meets first world . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/third-world-meets-first-world-


Research papers

Black options to apartheid

A socio-political study was conducted in the KwaZulu-Natal province of the Republic of South Africa in the second half of 1988 for the Indaba, a pressure group for constitutional change. It was conducted in an unstable environment on a topic related...

Catalogue: ESOMAR Congress 1989
Authors: Caroline M. A. Harben, Peter J. Badcock-Walters
September 1, 1989
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Citation

Harben and Badcock-Walters (1989a, September 01). Black options to apartheid. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/black-options-to-apartheid


Research papers

Tailoring media research to users' needs

This paper both demonstrates that (at least in South Africa) media research does influence media planning and also shows the considerable value of measuring (rather than assuming) the needs, satisfactions and dissatisfactions of media data users.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Michael M. Brown
June 15, 1984
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Citation

Brown, M. M. (1984a, June 15). Tailoring media research to users' needs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tailoring-media-research-to-users-needs